The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes come labelled with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve. That single fact carries more practical weight than any amount of styling copy, and it is the spine of this explainer.
The convention runs further than the flagship. It encompasses Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
Read the number in the name, add the word inches, and that is the width you get. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a fluke. It is unusually honest labelling, because it removes the gap between what a size sounds like and what it measures. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without muddling anybody.
| Model official website name | The size number, as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number leaves unsaid
Width is one dimension of three, and the other two refuse to scale with it in any predictable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to learn what it does.
The one that bends the rule: the Margaux Shoulder 12
There is one current model that bends the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand lists its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number serves as a family size rather than a literal external measurement. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as an indication rather than a measurement.
What each width will actually carry
Turning inches into daily use is the step most guides omit. Anything under ten inches wide is a phone, cardholder, keys and lipstick affair, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Width lifts the price, but material moves faster
The two track each other, size and price, though less steeply than you might assume. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a far bigger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The models that carry no number
Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family trades in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
What makes a literal sizing system useful is that you can prove it before buying. Measure a bag you already own and like, then compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement would suggest. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.